Austin (July 11, 2014) – Avalanche Media Group, a woman-owned media buying and planning agency, today announced its certification as a majority-owned women’s business by the Women’s Business Enterprise National Council (WBENC) and as a Historically Underutilized Business (HUB).

Accepted by hundreds of U.S. corporations and a number of federal, state and local government agencies, WBENC certification is an important tool for expanding a company’s visibility among decision-makers in corporate supply chain diversity and procurement organizations, according to WBENC’s website.

HUB Certification is an esteemed accomplishment for small businesses that creates opportunities for expanded state-based work. The certification allows Avalanche Media Group to:

• Register with the Centralized Master Bidders List in Texas to receive bid invitations
• Search the online Electronic State Business Daily for contract opportunities with state entities valued at more than $25,000
• Explore HUB Subcontracting Plan Opportunities that are available when a state contract’s expected value is $100,000 or more, positioning the firm as a subcontracting partner

In addition, Avalanche Media Group will be listed in the online Texas HUB Directory. “While we’ve been ‘self-certified’ since Avalanche Media Group was founded in 2012, we wanted to formalize our standing,” said Kalyn Asher, founder and president of Avalanche Media Group.  “Both certifications are widely recognized and respected and will open new doors, helping us continue to grow as we gain new access to government contracts.  We’ll now officially qualify to partner with vendors looking for certified WBENCs and HUBs to include in their subcontracting plans for large projects.”